Cookie Policy
Effective Date: April 21, 2025, Last Updated: April 21, 2025
1. Introduction
This Refund Policy (“Policy”) outlines the criteria, eligibility, and process by which Stuvio Digital Private Limited ( “Brello AI”, “Brello”, “we”, “us”, or “our” ) offers refunds for paid subscriptions. This Policy is designed to ensure transparency and fair usage, while protecting the operational sustainability of our AI-powered research platform.
This Policy explains:
- What cookies are
- The types of cookies we use
- How third parties may use cookies on the Platform
- How you can control cookie usage and revoke consent
For information about how we handle your personal data, refer to our Privacy Policy.
2. What Are Cookies and Related Technologies?
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website or use a web application. They help us:
- Recognize you on repeat visits
- Maintain session security
- Store preferences (like language, theme)
- Measure how you interact with the Platform
We also use related technologies, such as:
- Local Storage – Stores larger amounts of data in your browser
- Web Beacons / Pixel Tags – Transparent images used in emails or pages to track engagement
- JavaScript SDKs – Used by analytics tools to collect user event data in real-time
All these are collectively referred to as cookies or tracking technologies in this Policy.
3. Categories of Cookies We Use
Brello AI uses a combination of first-party cookies (set by us) and third-party cookies (set by external services). We categorize them as follows:
3.1 Strictly Necessary Cookies
These cookies are essential to operate the Platform and enable core features such as:
- User authentication and login sessions
- Load balancing and infrastructure routing
- Fraud prevention and security enforcement
- Subscription status verification
Without these cookies, parts of the Platform may not function properly.
Cookie Name
Purpose
Expiry
brello_session_id
Manages user session state
Session
csrf_token
Protects against CSRF attacks
24 hours
auth_token
Stores encrypted login info
7 days
3.2 Functional Cookies (Consent Optional)
These cookies improve functionality and usability:
- Remembering user preferences (e.g., theme, language)
- Persisting documents or prompt history
- Enabling voice interaction playback and transcript caching
Cookie Name
Purpose
Expiry
preferred_language
Stores selected language
30 days
dark_mode_enabled
Saves UI theme
30 days
audio_transcripts
Caches audio-to-text session
Session
3.3 Performance & Analytics Cookies (Consent Required)
Used to collect aggregated, anonymized data on:
- How users interact with different features
- Session duration, click-through paths, scroll depth
- Drop-off points and bug patterns
- A/B testing results and feature success
We currently use:
- Google Analytics 4 (with IP anonymization enabled)
- PostHog for event tracking and heatmaps
- Vercel Analytics for real-time page performance
Cookie Name
Source
Purpose
Expiry
_ga, _gid
Track user sessions
2 years
ph_session_id
PostHog
Event flow mapping
1 years
vercel_trace
Vercel
Infrastructure and performance diagnostics
Session
Analytics cookies will only be activated after explicit user consent via our Cookie Consent Manager.
3.4 Marketing and Retargeting Cookies (Consent Required)
Although Brello does not currently run ads, we may in the future use cookies to:
- Show Brello-related campaigns across external platforms
- Track engagement and conversion for feature launches
- Retarget users via email, social, or Google Ads based on product interaction
These cookies may:
- Assign anonymous identifiers
- Collect referral information
- Track page visit chains and click-through paths
We will not activate these cookies without prior user consent.
4. Use of Third-Party Services
Cookies from third-party domains may be placed by integrated services such as:
Service
Purpose
Policy Link
All vendors are vetted for GDPR and CCPA compliance, and Brello executes DPAs (Data Processing Agreements) where applicable
5. Consent Management
5.1 Initial Consent
Upon your first visit to Brello, a Cookie Consent Banner appears:
- You may Accept All, Reject Non-Essential Cookies, or Customize Preferences
- Your preferences are stored in a functional cookie (cookie_consent_status)
- Consent is valid for 12 months or until manually changed
5.2 Consent Withdrawal
You may revoke or modify consent at any time by:
- Clicking “Cookie Preferences” in the footer
- Navigating to Settings > Privacy > Cookie Controls
- Clearing cookies via your browser
6. Browser-Level Controls
In addition to in-app controls, you can manage cookies at the browser level:
Browser
Manage Settings Link
Chrome
Click HereFirefox
Click HereSafari
Click HereMicrosoft Edge
Click HereNote: Disabling cookies may affect the functionality and personalization of the Brello experience.
7. Do Not Track (DNT)
Some browsers offer a “Do Not Track” feature. While Brello respects user privacy, we currently do not respond to DNT signals due to the absence of a standardized protocol. We recommend using our Cookie Settings panel for precise control.
8. Data Retention and Expiry
All cookies used by Brello are subject to the following:
- Session Cookies: Deleted when the browser is closed
- Persistent Cookies: Retained only for the time specified (never exceeding 2 years)
- Logs tied to cookies (e.g., analytics data) are anonymized and retained for no more than 13 months unless otherwise stated
9. Legal Basis for Cookie Use
Under the General Data Protection Regulation (GDPR), we rely on:
Cookie Type
Legal Basis
Strictly Necessary
Legitimate interest
Functional
User consent (or preference)
Analytics/Marketing
Explicit, opt-in consent
For users under California Consumer Privacy Act (CCPA), cookies may be classified as "personal information", and you may opt out under Do Not Sell or Share My Information preferences.
10. Changes to This Policy
This Policy may be updated to reflect changes in:
- Applicable privacy laws (e.g. GDPR, CCPA, DPDP)
- Cookies used
- Platform features or integrations
We will notify users of material changes through a banner or in-app alert. The most current version will always be available at www.brello.ai/cookie-policy.
11. Contact Details
If you have any questions about this Cookie Policy or your data rights, contact:
Email: privacy@brello.ai.
P2051/52, Akshar Business Park, Sector 25, Vashi, Navi Mumbai, Maharashtra 400703